AlertGA4 features

Everything AlertGA4 checks in your GA4 property, every day

From traffic monitoring to an email alert, before broken data reaches your report.

01

Full property monitoring

We compare traffic, engagement and conversions week over week every day, to catch an anomaly before you'd spot it in a monthly report.

  • Self-referral and direct-traffic spikes after a domain migration
  • Bounce-rate and conversion anomalies, week over week
  • Suspicious bot activity in the middle of the night
  • Unusual traffic growth or drops from a given country
Bank Payment Referral
Engagement rate
Direct traffic
Conversion rate
SEM traffic
Bot traffic
(not set) traffic
Geo anomaly
02

Parameter verification

An event can fire and still not carry the key data. We check whether the parameters you defined actually arrive with the event, and in what share of cases.

  • Parameter coverage calculated week over week
  • Coverage of a parameter sent with a specific event
  • Warning when a parameter isn't registered as a custom dimension
  • Works for both standard and custom parameters
transaction_id100%
currency98%
item_category87%
value12%
03

Custom event monitoring

Form submits, logins, articles read to the end. You define which custom events to watch, and AlertGA4 checks their presence and volume every day.

  • Alert when an event goes silent from one day to the next
  • Detects volume drops week over week
  • Event suggestions based on what's actually visible in GA4
form_send
3,420
▲ 14.8%
login
7,772
▼ 42.0%
sign_up
890
▲ 17.1%
article_read
45,320
▲ 7.6%
04

E-commerce event monitoring

We watch the continuity of the whole funnel, from the first product view to purchase, and volume drops at every step separately.

  • All 14 standard GA4 e-commerce events under one switch
  • Detects a duplicated purchase event
  • Alert when an event disappears for part of the catalog
view_item
8,200
▲ 3.8%
add_to_cart
3,204
▲ 5.2%
begin_checkout
1,118
▼ 9.4%
purchase
842
▲ 1.1%
05

Email alerts

You get a daily email with a result and a concrete diagnosis, not just a number — whether or not anything actually broke that day. Prefer it quieter? Turn on the option to only get an alert when we detect a real problem.

  • Per-project alerts, to an address you configure yourself
  • Optional: only when a warning or error appears, not every day
  • A combined summary of every project for the account owner
  • A separate notification when the Google connection expires
06

A summary of every project

One view of every monitored GA4 property with its current score and trend, instead of clicking into each one separately.

  • Sorted by worst score first
  • Week-over-week trend next to every project
  • Especially useful when managing several clients at once
bike-shop.com
properties/312894701
▲ 3
94
law-firm-smith.com
properties/298117440
▲ 1
87
hotel-lakeside.com
properties/305562019
▼ 14
68
07

Team collaboration (Agency)

Invite your team to work on the account together — without sharing passwords or creating a separate Google account per person.

  • Up to 5 people on the Agency plan
  • Invite by email, accepted with their own Google sign-in
  • GA4 data only becomes visible once that person has real, verified access to the property in Google — the AlertGA4 invite alone isn't enough
  • Your own projects and membership in someone else's team work independently of each other
RP
rafal@agency.com
Account owner
Plan: Agency
AK
anna@agency.com
Team member
Access: 4 / 5 properties
MW
mark@agency.com
Invited
Awaiting acceptance
08

Setup wizard with suggestions from GA4

Instead of typing event names blind, the wizard reads real data from the connected GA4 property and suggests what's worth monitoring, along with its volume.

  • Event and parameter suggestions based on the last 30 days
  • The same thing, added one at a time later on, without redoing the whole wizard
✓
✓
3
4
5
purchasestandard1,842 / 30 days
sign_upstandard412 / 30 days
scrollstandard28,410 / 30 days
AlertGA4

Start monitoring data quality in GA4

Signing in with Google takes less than a minute.